#Green Claims

Everything we have written on green claims.

2 articles grouped by topic. Long-form pieces, not press releases.

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Green claims

02 · #Green Claims

2 articles on green claims.

21 March 20268 min read

What Is Greenwashing in Fashion? A Brand's Guide to Avoiding It

Greenwashing in fashion is an evidence problem, not a branding one. Learn what regulators are actually targeting, which claim types carry the most risk, and how to build defensible sustainability communications.

15 February 20266 min read

Green Claims in Fashion: How to Make Sustainability Marketing Credible in 2026

Sustainability claims in fashion face tightening regulation in both the UK and EU. Learn which claim types carry the highest risk and how to build evidence-backed product communications.

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