#Green Claims

Everything we have written on green claims.

2 articles grouped by topic. Long-form pieces, not press releases.

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Green claims

02 · #Green Claims

2 articles on green claims.

21 March 20268 min read

What Is Greenwashing in Fashion?

Greenwashing in fashion is an evidence problem, not a branding one. What regulators actually target, which claim types carry most risk and how to stay clear.

15 February 20266 min read

Green Claims in Fashion: The 2026 Rules

Sustainability claims in fashion face tightening UK and EU regulation. Which claim types carry the most risk and how to build evidence you can produce.

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