Insights
Insights on sustainability, transparency, and the future of fashion transparency.
What Is Greenwashing in Fashion? A Brand's Guide to Avoiding It
Greenwashing in fashion is an evidence problem, not a branding one. Learn what regulators are actually targeting, which claim types carry the most risk, and how to build defensible sustainability communications.
EU Digital Product Passport for Textiles: What Fashion Brands Need to Know
The EU Digital Product Passport is coming for fashion. Here's what the DPP requires, the timeline for textiles, and why the brands treating it as an opportunity are already ahead.
Green Claims in Fashion: How to Make Sustainability Marketing Credible in 2026
Sustainability claims in fashion face tightening regulation in both the UK and EU. Learn which claim types carry the highest risk and how to build evidence-backed product communications.
Life Cycle Assessment for Fashion Brands: A Practical Guide
LCA is the foundation for credible sustainability data in fashion. This guide covers how it works, the ISO methodology, what it enables, and why brands should start building product-level assessments now.
Supply Chain Intelligence: Turning Supplier Data Into Action
Supply chain visibility isn't enough. Learn how fashion brands can turn fragmented supplier data into structured intelligence that drives traceability, compliance, and DPP readiness.
Sustainability Hotspots in Fashion: Why You Might Be Targeting the Wrong Stage
Many fashion brands optimise the wrong part of their supply chain. Here's how to identify real hotspots in your LCA, avoid the most common mistakes, and focus on changes that actually reduce impact.